Aerosmith just announced their deal with Heavy, “the world’s first audio company engineered specifically for Rock & Heavy music”, as they describe themselves. Apparently, their products are special, as they “make headphones, earbuds, and gear for the people who treat music as identity — not background noise”.
So what is the whole collaboration about? Nothing much, really. They took a regular pair of their headphones and slapped a plastic shell with the Aerosmith logo on each side.
I think a lot of work went into this deal, and the people running the website made a joke of it. First of all, the images above are copied from the Heavys website, no editing was done. You’ll notice huge PNG files with a total of 800KB, about 3-4 times larger than they should be.
That also goes for the image of the band, a PNG file of over 600KB!
And there’s more. The image of the band was uploaded with the filename Screenshot_2026-06-11_at_22.04.11. Is that how the website for ‘the world’s first audio company blah blah’ should be run? Check out the original link below:
https://www.heavys.com/cdn/shop/files/Screenshot_2026-06-11_at_22.04.11.png
Finally, something I found really funny was the price of these shells. I live in Romania, and when I first clicked the link, the price was the equivalent of about $41.27 (“Duties & Tax are INCLUDED in this price”). A couple of hours later, I reloaded the page and… the price has dropped to $38.02! Pretty early in the product’s lifetime for such a hefty discount, don’t you think? 
Anyway, I’m glad the guys are getting paid, hopefully they got their share upfront. And good luck to Heavys, they sure need it to sell these 40-dollar coasters.
